It is not usually enough to write useful articles that provide value if you want to build a popular blog. People also want a blog to be interesting as well. On the internet the majority of people have very short attention spans, so will quickly make the decision to click elsewhere if they find you boring. This article explores how you can write more interesting blog posts.
Be Yourself, Plus 20 Percent
TV presenters have a golden rule which bloggers can also apply to themselves – be yourself plus 20 percent. This means that you have to inject your own personality into what you are doing. However in order to be interesting, be an exaggerated version of yourself. Don’t go too over the top as it will be obvious to your readers, or viewers if you are not being genuine. Just being 20 percent more intense and extreme with everything you write should be enough. If you feel like ranting, rant 20 percent harder. If you’re feeling happy, be 20 percent happier – you get the picture.
This doesn’t necessarily mean just slating someone who is well known. You might have an opinion that goes against the grain. For instance you could write a post entitled “Why I Can’t Understand Why People HATE Spam Emails”. This is why…
It is true, I can’t understand all the fuss about receiving spam emails. I probably receive far more than most people as I am so active on the internet. When I receive spam emails I rarely open them because most of them are extremely obvious. I simply delete them and move on with my life. They cause me very little pain as they are so easy to eliminate.
What I find far more intrusive is sales people knocking on my door, especially when I am cooking or eating. They try to do business with me on my doorstep when I am totally unprepared for it. Why would it be illegal to send a spam email, yet legal to knock on my door in an attempt to sell me something? Maybe it’s because door knocking actually works for generating business, so governments don’t want to hamper businesses. Yes bullying an old granny on her doorstep can help generate sales, so lets leave it as it is? Let’s instead focus out attentions on spam emails so that we look like we are protecting consumers.
I don’t mind spam emails – to me they are better than a bunch of door knockers or a load of junk mail I have to dispose of, and they are more environmentally friendly! Right I’d better stop ranting right now as this is quickly becoming a whole new blog post in its own right!
If you write in the same tone as you speak, then you are putting your own unique voice to what you write. That way you will read more interesting and unique. No one wants to read text book style writing on a blog. Let people hear the real you, and let them get to know you. Shooting some video of yourself explaining things is also a good idea.
Relate You Own Personal Experiences
When I write a blog post I will usually write about something I have personal experience of. Since my personal experiences are unique to me, that means my content will be unique – and therefore more likely to be interesting. I like to write about things I have tried, what worked well, and what didn’t. I also like to explore my thought processes as I was doing things. Check out my post on Why You Shouldn’t Spam Blog Comments to give you a flavour.
Be Prepared To Make A Stand – And Risk Being Wrong
This is an area I have to work on. My degree was in law and we had to write objectively, meaning I wasn’t supposed to put my personal opinions in. I spent 3 years writing like this, and so I have to work to shake this off. No one wants to read one of my essays except teachers and examiners – and that’s only because they are paid to! If you feel that Google is ruining the internet, then say it – but explain why you feel this way. People that look up to you will then link to your opinions in support of their arguments, or they may even link to you to explain to their readers why you are wrong. Check out this really informative post called Let People Know What You Really Think. It shows you some secrets of top personalities and how they became top personalities.
If your topic permits, it can be good to inject a little humour here and there. Just don’t go overboard and look like you are trying too hard – that’s annoying. Sometimes a humorous picture related to the content can work, even if the topic is not that funny. In fact sometimes a humorous picture can be even funnier with a serious topic. Sometimes you can write a humorous piece to illustrate a fairly serious point. For instance I wrote a post about the worst jobs in the world, to illustrate why it is a good idea to set up your own business. There are some funny pictures that show people having a torrid time at work, but the actual message is fairly serious.
Write posts that people want to read
Try and get a feel for what people actually want to read. You could look at what is in the current news in order to find out what topics are currently of interest. Another great way is to visit other blogs in your niche and find out what there most popular posts are, and write similar posts, in your own unique style of course.
Use pictures and diagrams
Pictures and diagrams can really add life to a blog post. They can really break things up and make the information more digestible. Magazines and newspapers have been using them for years. Look at how they use images within the text, and captions. If you are really good, you could even take your own photographs so that they are totally unique and completely represent what you have to say.
Encourage more blog comments
Comments on your blog posts can really stoke up the interest. Your readers can explain why they agree or disagree with you, and can add their own ideas to anything they feel you have missed. Here are some great tips on how to get more comments on your blog.
Can you think of any other ways you can make your blog posts more interesting?
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